Hey, do any of you remember the whole brouhaha with Martha Stewart and her contest for a new publication?
If you remember correctly, you'll remember that a publication geared towards food allergens won but then they were lame-o-lo and decided to publish a magazine devoted to all things pets (don't get me wrong, I love animals, but a whole publication?).
So the food allergy publication got 57% of the votes online, but didn't actually 'win'. Instead Martha said they would be incorporating allergy aware recipes in their publications.
Um. I don't think so. I get MSL and Everyday Food and I haven't seen a thing to show that they've changed their approach to helping this market segment.
I work in publishing and I know that she's had more than enough lead time to incorporate this into her layout. And don't get me started on the cookie recipe I got in my email this week. Chocolate 'Surprise' indeed - surprise!! have an anaphylactic reaction sweetie! I just love it when peanut butter is hidden in foods - what a treat!
Martha, will you keep your word on any of this, please? Would it kill you to list at the beginning of your recipes something like "Contains: Wheat, Tree Nuts, Peanuts, Milk", etc? And while you're at it, does every other dessert recipe of yours have to have nuts in it?
I think you'd win some fans back.
Maybe it's just me. Have YOU noticed a difference?
Updated 11/10: THIS is what I think would be great on her site - check out the 'ingredient' list under the recipe name. If Food Network can do it Martha, why can't YOU?